Company news
2 min read
PanamaGulf opens in Panama City, Florida
PanamaGulf is a new software development company in Panama City, Florida, building web apps, SaaS, AI integrations and websites for US B2B and enterprise teams.
Read articleFounder and principal engineer
Louie Heaton
Founder of PanamaGulf. Builds scalable web applications, SaaS products and websites for B2B and enterprise teams from Panama City, Florida.
Placeholder biography. Replace this with two or three short paragraphs about the founder: their background in software, the kinds of products they’ve built, why they started PanamaGulf and what they care about when working with clients.
Articles by Louie Heaton
- Strategy
7 min read
How much does custom software cost in 2026?
Realistic US price ranges for custom software by project type, what drives the cost, the ongoing costs people forget, and how to read a quote.
Read article - Strategy
6 min read
Build vs. buy: when custom software makes sense
Should you build custom software or buy off the shelf? Compare total cost of ownership, license creep, integrations and differentiation, with a checklist.
Read article - Strategy
6 min read
Fixed price or time and materials: which to choose
Fixed price or time and materials? Compare the pros, cons and best uses of each, learn the hybrid approach and get questions to ask any software agency.
Read article - Design
8 min read
What a B2B website needs to convert in 2026
A practical guide to B2B website conversion: value proposition, specific CTAs, short forms, honest proof, speed, pricing, accessibility and tracking.
Read article
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