Strategy
6 min read
Build vs. buy: when custom software makes sense
Should you build custom software or buy off the shelf? Compare total cost of ownership, license creep, integrations and differentiation, with a checklist.
Read articleSaaS development
Launch a SaaS product ready for real customers
We help founders and established companies turn a product idea into a subscription business. We scope a focused MVP, build it on a foundation that can scale, and stay on to help you grow it.
- How it's priced
- Fixed-scope MVP
- Timeline
- MVPs typically launch in 10 to 16 weeks
- Where
- Panama City, FL · serving the US
Who it's for
Who we build this for
- Founders who need a technical partner to build their first version
- B2B companies and enterprises turning internal tools or expertise into a product
- Product teams that need extra capacity to hit a launch date
- SaaS businesses with a prototype that has to become production-grade
Problems we solve
What's getting in your way, and how we fix it
An MVP that tries to do everything
We help you cut the scope to what proves the idea, so you launch sooner and learn from real users.
A prototype that won't scale
We design multi-tenant data models, background jobs and infrastructure that hold up as customers arrive.
Billing and accounts eat the roadmap
Sign-up, teams, roles, SSO, subscriptions and invoices are solved problems. We set them up so you can spend your time on the product.
No visibility after launch
Product analytics, error tracking and uptime monitoring are built in from the start.
What you get
What's included, in writing
Your proposal lists every deliverable, so you know what you're paying for before we start.
Technology we use
- TypeScript
- React
- Next.js
- Node.js
- PostgreSQL
- Stripe
- AWS
- Terraform
- Product discovery and MVP scope
- UX design and a clickable prototype
- Multi-tenant application architecture
- Authentication, SSO, teams and role-based access
- Subscriptions and billing with Stripe
- Admin tools and product analytics
- CI/CD, monitoring and infrastructure as code
- Post-launch iteration and scaling support
How we work
Four steps from first call to launch
You sign off on scope and price before we start, then see working progress every week.
- Step 1
Discover
We learn your business, users and goals, then agree on scope, budget and what success looks like, in writing.
1 to 2 weeks
- Step 2
Design
We map the user journeys and design the interface, and you sign off on a clickable prototype before production code starts.
1 to 4 weeks
- Step 3
Build
We build in short cycles and give you a live preview link from the first week, so you can watch the software take shape.
3 to 12 weeks
- Step 4
Launch and support
We handle the launch, monitoring and handover, then stay on to host, support and improve what we built if you want us to.
Ongoing
How long does it take to build a SaaS MVP?
Most MVPs we scope take 10 to 16 weeks from kickoff to launch. A tighter scope launches sooner, and we'll help you find it.
Do you take equity instead of payment?
No. We work on paid engagements, so you keep full ownership of your company and code.
Can you take over a product another team started?
Yes. We start with a short code and infrastructure audit, then give you a plan to stabilize it and keep shipping.
Will the product be able to scale?
We build on proven, managed cloud services and design for multiple tenants from the start, so growth mostly means changing configuration, not rebuilding.
Have a project in mind?
Book a free 30-minute call. We'll talk through what you need, tell you what we'd do and follow up with a written estimate. Prefer email? We reply within one business day.