tobook · Hospitality and booking
Case study
A brand and website design for a new investment group
We created Compound Equity Group's brand, from an oak tree logo to the color palette, and designed their website and company presentation to match.
- Client
- Industry
- Financial services
- Started
- April 2024
- Work
- Brand, web design and print
- Delivered through
- Hatcha, our UK sister company
Brand identity · 2024
3 weeks
from kickoff to an approved logo
Results
The results
3 weeks
from kickoff to an approved logo
Kickoff was on April 30, 2024 and the logo was approved on May 21, after three rounds.
One brand
across the website, presentation, email signatures and signage
Everything we produced for Compound uses the same logo and palette.
Still in use
the logo, palette and page designs we created
Compound's website today keeps the brand and layouts we designed.
The story
The story
Services
Delivered by our team through Hatcha, PanamaGulf's UK sister company.
The challenge
Compound Equity Group came to us in April 2024 as a new investment group. The founder had an idea for a logo, and the team needed a website.
Before there could be a website, there had to be a brand that would work on screen, in a presentation and in print.
What we did
We created the brand, then designed the website and Compound’s company presentation in it. Kickoff was on April 30, 2024 and the logo was approved three weeks later. The website went live on July 7, 2025.
The brand
The logo started from the founder’s own idea. We developed it over three rounds into a mark based on oak trees, which suits a group that holds investments for the long term.
The palette is built around green, with an accent color for charts and data so figures stand out from the rest of the page.
The website
We wireframed the site in May and June 2024 and designed it in July. The site has pages for fund factsheets, letters and reports, media and an About page explaining who Compound is.
Photographs of oak canopies appear on the home and About pages, next to the deep green of the palette.
Beyond the website
In August 2024 we redesigned Compound’s company presentation in the new brand. After launch we designed email signatures for the team and supplied vector files of the logo for Compound’s signage.
The brand is still in use. Compound’s website today keeps the logo, palette and page layouts we designed.
How it went
From brief to launch
The project ran from April 2024 to a launch in July 2025, with a pause in late 2024. These are the main stages, in order.
The brief
Compound came to us in April 2024. They were a new investment group with an idea for a logo, and they needed a brand and a website to go with it.
The logo
We developed the founder's idea over three rounds into a mark based on oak trees, a reference to holding investments patiently while they grow. It was approved on May 21, 2024.
The palette
We built a green palette around the logo, with an accent color for charts and data.
Wireframes and designs
We wireframed the site in May and June 2024, then designed every page. The designs were finished at the end of July.
The company presentation
In August 2024 we redesigned Compound's company presentation in the new brand, so the slides and the website match.
A pause and new content
Work paused from September 2024. When it restarted in March 2025, Compound had new content, and we designed the pages around it.
Launch
The website went live on July 7, 2025.
Email signatures and signage
After launch we designed email signatures for the team and supplied vector files of the logo for Compound's signage.
More work
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