Brand, website and SEO for a Leeds plastic surgeon

The challenge

Will Holmes is a consultant plastic surgeon who sees patients in Leeds and York, in the UK. He needed his site to appear when people search for a procedure in Leeds, such as “breast augmentation leeds” or “blepharoplasty leeds”.

In April 2026 few of those searches reached his site. Most of the Leeds searches we track showed the site once or not at all that month.

What we did

We designed Will’s brand and his website, and we have looked after the site since it launched in November 2024. In May 2026 we started work on search.

The brand

We designed a “wh” monogram for the logo and a navy and green palette, and used them across the website.

The website

The site has a page for each procedure Will offers, grouped by type of treatment.

About two thirds of visitors use a phone. On a phone, the first screen shows Will’s reviews and qualifications, with the consultation button below them.

Search

The first round of work, in May 2026, covered the technical basics:

• Structured data that tells Google about Will, his practice and his reviews.
• Location pages for towns across Yorkshire.
• A faster home page.
• Access for AI assistants such as ChatGPT, so they can read the site.

In August we added questions and answers to the home page. In September we checked every page against what Google had stored, wrote a description for each one, rewrote titles that were being cut short in search results and cleaned up old pages and the sitemap.

Results

From June to September 2026 the site had 90% more clicks from Google than in the same months of 2025. In September it appeared in Google results 280% more often than a year before.

60% of the Leeds searches we track now average a first-page position, and a search for Will’s name shows his site at or near the top.

Monthly inquiries through the website form rose 47% from June to September 2026. Google search brought in 60% of them and ChatGPT 17%.